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Innovation, Creativity and Entrepreneurship

In partnership with Shenkar - Engineering. Design. Art

The Birthright Israel Study Abroad program (BRISA)  is a unique 12-14 day journey, combining the fun of a classic Birthright Israel trip with outdoor classes worth 3 course credits!

Dive into the high pace of Israeli innovation in the start-up nation. This program will frame the central aspects of doing business within the context of the country's booming high-tech economy and the emerging of global Israeli companies. It will offer you a unique synthesis between state of the art academic studies and practical, hands-on experience with Israeli industry leaders, all while enjoying the classic highlights of a Birthright Israel experience.



May 20th–June 3rd, 2019





Birthright Israel Study Abroad: Innovation, Creativity & Entrepreneurship is an educational experience where the coursework is integrated into your classic Birthright itinerary. The program is comprised of lectures from professionals in the field, hands-on workshops, such as creativity & ideation and team-building and visits to tech companies and local start-ups.
  • Meet with seed level and emerging companies as well as large international corporations
  • Develop creative thinking in ideation workshops
  • Learn how to leverage personal networks and develop networking skills
  • Get a behind the scenes look at experienced entrepreneurs and their decision-making processes
  • Learn essentials in story-telling and presentation skills

All the while, experiencing the trademark awesomeness of every other Birthright Israel Mayanot trip.



Course Director: Mel Rosenberg received his Bachelor of Science from Hebrew University (1973) and went on to pursue both his Masters of Science (1975) and Ph.D. (1982) at Tel Aviv University. He currently manages the Keter Center for Innovation in Engineering and Design at Shenkar College, where he also serves as advisor to the President of the College on student affairs. Mel currently lectures on creative thinking and personal entrepreneurship at Shenkar College and has published numerous online resources dealing with creativity, storytelling, oral presentations and other skills.
After receiving his Ph.D. in microbiology in 1982, Rosenberg held faculty academic positions at the Sackler Faculty of Medicine and Goldschleger School of Dental Medicine at Tel Aviv University. He received honorary appointments at the University of Rochester, University of Pennsylvania, University College London (Eastman Dental Hospital) and University of Toronto. He has published over one hundred scientific articles and patents and has edited several books.
Rosenberg's interest in the diagnosis and treatment of bad breath (halitosis) led to the development of two-phase mouthwashes, now popular in the UK (under the name Dentyl pH) and more recently, the US (manufactured by Colgate). He is also the inventor or co-inventor of several other patents, including two microbial inoculation tools, the Quadloop and the Diaslide, an upside-down spray for treatment of shoe odor, a deodorant for use in the shower, and an anti-microbial flavor combination (Breathanol).
Mel Rosenberg pursues parallel careers as a jazz singer and musician, and author of children's books.
He is co-founder of Ourboox, a platform for online publishing of digital picture bo 


Shenkar College is a top-ranked Israeli academy of engineering, art and design that enjoys high acclaim among academic and professional circles around the world for the quality of its research, teaching, and students, and for both the scientific and real-world innovations that emerge from its academic activities. Shenkar's main institutional values are:


  • To foster interdisciplinary creativity, where designers and engineers work together to shape the future.
  • To create a "sandbox" environment for reseach and learning, where students and faculty are empowered to collaborate on innovative projects.
  • To lead the fourth industrial revolution, by partnering with private and public sectors, locally and internationally, to advance education in and innovative solutions for industry and the social good.


Questions? Check out our FAQ’s